Benjamin SABATIER
IBK’s Box XIII
Cardboard box, labels
115 x 115 x 20 cm
Through packaging, which has taken a major importance in our globalized world, the artist has a critical look at our consumer society and its economic modes of operation. Nowadays, the “envelope” of the goods (the packaging) hides the use value (and therefore the work value) from us by only showing its exchange value. Finally, what we buy, what creates our desire, is no longer the object, but its envelope, even though it is what we throw away first.In this open box hung on the wall, saturated with logos and other pictograms that are generally found on the outsides of packaging boxes to inform of their content, their origin, or their handling, the container has become its own content.